Apply for Membership
Take a seat in the room.
AWC membership is for the professionals who support athletes. The application takes about ten minutes, and the AWC team reviews every one.
Apply for membership
AWC membership is for the professionals who support athletes: coaches, strength and conditioning and performance staff, mental performance, physical therapy and rehab, athletic training, sports medicine, nutrition, recovery and bodywork, sport science, and the people building the business side of athlete wellness.
Members are part of the introduction network and can be listed in the practitioner directory once they approve their profile. The application takes about ten minutes. The AWC team reviews every one and replies by email, usually with an invitation to a short call.
Read it. Step inside. Take a seat.
Field Notes is written for the people inside athlete development, and anyone can read it. An Insider account opens the sessions. Membership puts you in the room.
Open
For anyone curious about the work.
Read everything public, browse the directory and ask for an introduction.
Start readingInsider account
For practitioners, coaches and people in the industry.
Everything open, plus live Industry Learning Lab and selected Expert Classes.
Create an Insider accountMy accountMembership
For licensed and certified professionals and coaches.
Everything in Insider, plus the classes, the Roundtable, playbooks and the network.
Apply for membershipOpen the Members' Room| What you get | Open | Insider account | Membership |
|---|---|---|---|
| Open to everyone | |||
| Read Field Notes and the Industry Radar | Included | Included | Included |
| Browse the practitioner directory | Included | Included | Included |
| Request an introduction, reviewed by AWC | Included | Included | Included |
| Field Notes by email | Included | Included | Included |
| With an Insider account | |||
| Industry Learning Lab, live | Not included— | Included | Included |
| Selected Expert Classes, one at a time | Not included— | Included | Included |
| A look inside the Members' Room | Not included— | Included | Included |
| With membership | |||
| The Expert Class Series, included | Not included— | Not included— | Included |
| The monthly Practitioner Roundtable | Not included— | Not included— | Included |
| AW Labs playbooks | Not included— | Not included— | Included |
| Replays, tools and templates | Not included— | Not included— | Included |
| The member directory and peer introductions | Not included— | Not included— | Included |
| Your directory listing and member spotlight | Not included— | Not included— | Included |
| Members-only Field Notes | Not included— | Not included— | Included |
| Priority for limited-seat workshops | Not included— | Not included— | Included |
Curious what members get each month? See inside the Members' Room →
Practitioners
Join a vetted network across sports mastery, mental performance, recovery, nutrition and lifestyle.
Apply for membership →Athletes, Parents & Coaches
Tell us what you need and we'll introduce you to the right practitioner.
Request an Introduction →Organizations, Brands & Teams
Research, programming and infrastructure for performance environments.
Explore AW Labs →