01
Build capacity
Nov 12Thursday · 2026
Build a Practice Institutions Can Buy
Clarify an offer, scope an engagement, speak to decision makers, and avoid unpaid custom work.
Taught by: Business strategistFirst class
Field Notes · Learning Rooms
Expert Class Series
Seven classes. One practical tool each.
A monthly class taught by guest experts from across the AWC network. A 30 minute expert conversation, 20 minutes of applying it live, and a worksheet, template or checklist you keep. Included for members.
The season
November to May, one class a month
A monthly class from November to May, taught by guest experts from across the AWC network. Each class pairs a 30 minute expert conversation with 20 minutes of applying it live, and every session leaves you with a worksheet, template or checklist.
SeasonNov 2026 – May 2027
FormatZoom · 60–75 minutes
AccessIncluded for members. Selected classes open to non-members.
DayThursdays, between roundtables
02
Build capacity
Dec 17Thursday · 2026
AI and Technology for the Modern Practitioner
Use AI for preparation, research, writing and client operations without compromising trust or judgment.
Taught by: Applied AI and workflow expert
03
Build trust and implementation
Jan 28Thursday · 2027
From Specialist Insight to Coach Action
Make expert insight usable in the daily coaching environment, not just a report.
Taught by: High-performance leader or coach-practitioner
04
Build trust and implementation
Feb 18Thursday · 2027
Trust, Privacy, and Athlete Information
Consent, documentation, communication boundaries and responsible use of athlete information.
Taught by: Athlete data and privacy expert
05
Build authority and opportunity
Mar 11Thursday · 2027
Partnerships Without Losing Your Value
Referrals and partnerships with defined roles and protected scope.
Taught by: Partnership and business development expert
06
Build authority and opportunity
Apr 8Thursday · 2027
Build Authority Without Becoming a Content Machine
Turn field insight into credible writing, speaking and education without overclaiming.
Taught by: Editor, researcher or science communicator
07
Build authority and opportunity
May 13Thursday · 2027
Funding Better Athlete Development
How practitioner work and programming can be funded by aligned partners, donors or sponsors.
Taught by: Sponsorship or philanthropy leader
Dates are confirmed on Luma before each session. Not continuing education credit or certification.
Not a member?
Join a single class
Selected Expert Classes are open to non-members, one class at a time. Classes open to non-members are marked on Luma.
With a single class you get
Live access to that class
A short session summary
A replay for a limited time after the class
Membership adds
Every class in the series, included
The full replay archive, tools and templates
The monthly Practitioner Roundtable
The member directory and peer introductions
There's a Seat for You in the Collective
Practitioners
Join a vetted network across sports mastery, mental performance, recovery, nutrition and lifestyle.
Apply for membership →Athletes, Parents & Coaches
Tell us what you need and we'll introduce you to the right practitioner.
Request an Introduction →Organizations, Brands & Teams
Research, programming and infrastructure for performance environments.
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