Industry Radar
Who we're watching
Brands in our network, plus the companies shaping performance tech, recovery and athlete health. Gold cards are brands that have connected with AWC; blue cards are on our public watch list. Being listed isn't an endorsement. Updated with the signals the AWC team tracks each week.
Acquired coaching software company BridgeAthletic, about a week after buying GymAware.
VALD · PlatformsAug 2026Expanded its debt facility from US$30M to US$50M, extended to 2031.
Catapult · PlatformsMay 2026Leads Body of Science, a multi-year research commitment on women's hydration across life stages.
Gatorade Sports Science Institute · Media & ResearchVO HealthMakes the Molecular Fitness Blood Test, an at-home blood test that estimates VO2 max.Jan 2026
Latest: Began an observational study on how cardiorespiratory fitness relates to blood-based molecular markers.
Source vohealth.coHomeCleanseWhole-home mold remediation with third-party verification, plus air monitoring, purification and at-home dust testing.Now
Latest: Sells the Guardian air monitor, the Shield whole-home purifier and The Dust Test alongside remediation.
Source homecleanse.comWHOOPA wearable and subscription platform that tracks strain, recovery and sleep.Apr 2026
OuraA smart ring that tracks sleep, readiness and activity.Feb 2026
Latest: Named Official Wearable of Team USA and the LA28 Olympic and Paralympic Games.
Source ouraring.comVALDForce plates and athlete testing hardware, plus performance software.Aug 2026
Latest: Acquired coaching software company BridgeAthletic, about a week after buying GymAware.
Source valdperformance.comCatapultAthlete tracking wearables and video analysis for pro and college teams.Aug 2026
Eight SleepTemperature-regulating smart mattress covers and sleep tracking.Mar 2026
HypericePercussion, vibration, compression and thermal recovery devices.Mar 2026
MomentousNSF Certified for Sport supplements and protein.Jan 2026
Latest: Began a nationwide retail rollout in more than 640 Vitamin Shoppe stores.
Source livemomentous.comGatorade Sports Science InstituteGatorade's research arm for hydration and sports nutrition science.May 2026
Latest: Leads Body of Science, a multi-year research commitment on women's hydration across life stages.
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