Field Notes · Industry Learning Lab
Field Notes · Learning Rooms

Industry Learning Lab

The idea beneath the product.

Companies, researchers and builders teach the science, technology or practice underneath what they make. AW Labs moderates, and the hard questions stay in the room. Free with an Insider account; members get the replays.

Propose a sessionCreate an Insider account
How the Lab works

The science underneath, taught honestly

Companies, researchers and builders teach the science, technology or practice underneath what they're making. AW Labs moderates every session, and the questions practitioners actually ask stay in the room: evidence, limits, cost, privacy and athlete trust.

01Free with an Insider account

Every Lab session is open to anyone with a Field Notes account.

02AW Labs moderates

The hard questions stay in the room: evidence, limits, cost, privacy, athlete trust.

03Members get the replays

Replays, notes and the tools from each session live in the Members' Room.

A session has to teach something useful even if no one in the room ever buys the product.

What it looks likeNot "why our device is the best." Instead: "How should practitioners evaluate neurotechnology?"The company explains its approach. AW Labs makes room for the hard questions: what the evidence shows, where it fits, and what responsible use looks like.
Every session covers
  1. The problem the company is trying to solve
  2. The science, technology or practice underneath it
  3. What evidence supports the approach
  4. The limits, risks and open questions
  5. Where it may fit in a practitioner's work
  6. What responsible implementation looks like

Sessions are educational and don't imply AWC endorsement. They're free with a Field Notes account, and members get the replays. The first sessions are announced on Luma.

For Companies, Researchers & Builders

Propose a session

Tell us the idea you'd teach, not the product you'd sell. AW Labs reviews every proposal and replies by email.

There's a Seat for You in the Collective

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Athletes, Parents & Coaches

Tell us what you need and we'll introduce you to the right practitioner.

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Organizations, Brands & Teams

Research, programming and infrastructure for performance environments.

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